{"id":1231,"date":"2016-08-19T12:42:22","date_gmt":"2016-08-19T12:42:22","guid":{"rendered":"http:\/\/virtualactivism.org\/education\/?p=1231"},"modified":"2016-08-19T12:46:44","modified_gmt":"2016-08-19T12:46:44","slug":"seo-everchanging","status":"publish","type":"post","link":"https:\/\/virtualactivism.org\/education\/seo-everchanging\/","title":{"rendered":"SEO &#8211; the elusive and ever-changing rules"},"content":{"rendered":"<p>There is no doubt that search engines, over the past two years at least, have increased their ranking requirements to the extent that it has become important to hire someone to handle one&#8217;s\u00a0SEO. From robots to analytics, sitemapping and backlinking, SEO has taken a life of its own. \u00a0There are many tools online to help one generate all of these and more, but one has to know what one is looking for in the first place. \u00a0Also, it is hard to keep up with the changes to the requirements that are made almost daily.<\/p>\n<p>SEO is closely intertwined with UX\/UI and with social media which is why a knowledge of those two is also necessary.<\/p>\n<p>I will write more extensively about this but for starters, here are a few guides that might help you start without me.<\/p>\n<p><strong>Guides<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.seo-plus.co.uk\/google-webmaster-tools\/\" target=\"_blank\">SEO guide for webmaster tools<\/a><\/li>\n<li><a href=\"http:\/\/www.trendyupdates.com\/the-ultimate-guide-of-seo-using-google-webmaster-tools\/\" target=\"_blank\">Ultimate guide<\/a><\/li>\n<li><a href=\"http:\/\/www.siliconbeachtraining.co.uk\/blog\/webmaster-tools-seo\" target=\"_blank\">Mammoth guide to SEO webmaster tools<\/a><\/li>\n<li><a href=\"http:\/\/www.themeshock.com\/wordpress-seo\/\">Complete guide to SEO for wordpress<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/webmasters\/mobile-sites\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile SEO: Google&#8217;s Guide<\/a><\/li>\n<li><a href=\"http:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/us\/webmasters\/docs\/search-engine-optimization-starter-guide.pdf\" target=\"_blank\">Google SEO Starter Guide<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There is no doubt that search engines, over the past two years at least, have increased their ranking requirements to the extent that it has become important to hire someone to handle one&#8217;s\u00a0SEO. From robots to analytics, sitemapping and backlinking, <a href=\"https:\/\/virtualactivism.org\/education\/seo-everchanging\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"class_list":["post-1231","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO - the elusive and ever-changing rules - Education and Technology Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/virtualactivism.org\/education\/seo-everchanging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO - the elusive and ever-changing rules - Education and Technology Hub\" \/>\n<meta property=\"og:description\" content=\"There is no doubt that search engines, over the past two years at least, have increased their ranking requirements to the extent that it has become important to hire someone to handle one&#8217;s\u00a0SEO. From robots to analytics, sitemapping and backlinking, Read More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/virtualactivism.org\/education\/seo-everchanging\/\" \/>\n<meta property=\"og:site_name\" content=\"Education and Technology Hub\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-19T12:42:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-19T12:46:44+00:00\" \/>\n<meta name=\"author\" content=\"mtadros\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mtadros\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/virtualactivism.org\/education\/seo-everchanging\/\",\"url\":\"https:\/\/virtualactivism.org\/education\/seo-everchanging\/\",\"name\":\"SEO - the elusive and ever-changing rules - Education and Technology Hub\",\"isPartOf\":{\"@id\":\"https:\/\/virtualactivism.org\/education\/#website\"},\"datePublished\":\"2016-08-19T12:42:22+00:00\",\"dateModified\":\"2016-08-19T12:46:44+00:00\",\"author\":{\"@id\":\"https:\/\/virtualactivism.org\/education\/#\/schema\/person\/a58d2f8787e73e2be26217913d0bd72b\"},\"breadcrumb\":{\"@id\":\"https:\/\/virtualactivism.org\/education\/seo-everchanging\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/virtualactivism.org\/education\/seo-everchanging\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/virtualactivism.org\/education\/seo-everchanging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/virtualactivism.org\/education\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO &#8211; the elusive and ever-changing rules\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/virtualactivism.org\/education\/#website\",\"url\":\"https:\/\/virtualactivism.org\/education\/\",\"name\":\"Education and Technology Hub\",\"description\":\"Technology and Education Resources\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/virtualactivism.org\/education\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/virtualactivism.org\/education\/#\/schema\/person\/a58d2f8787e73e2be26217913d0bd72b\",\"name\":\"mtadros\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/virtualactivism.org\/education\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a259b1d62c18a7fccf8e70573e8c7aeb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a259b1d62c18a7fccf8e70573e8c7aeb?s=96&d=mm&r=g\",\"caption\":\"mtadros\"},\"url\":\"https:\/\/virtualactivism.org\/education\/author\/mtadros\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO - the elusive and ever-changing rules - Education and Technology Hub","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/virtualactivism.org\/education\/seo-everchanging\/","og_locale":"en_US","og_type":"article","og_title":"SEO - the elusive and ever-changing rules - Education and Technology Hub","og_description":"There is no doubt that search engines, over the past two years at least, have increased their ranking requirements to the extent that it has become important to hire someone to handle one&#8217;s\u00a0SEO. 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