{"id":1245,"date":"2016-11-24T14:17:55","date_gmt":"2016-11-24T14:17:55","guid":{"rendered":"http:\/\/virtualactivism.org\/education\/?p=1245"},"modified":"2016-11-26T00:04:12","modified_gmt":"2016-11-26T00:04:12","slug":"a-dictionary-of-terms","status":"publish","type":"post","link":"https:\/\/virtualactivism.org\/education\/a-dictionary-of-terms\/","title":{"rendered":"a dictionary of terms"},"content":{"rendered":"

This month’s terms are about e-commerce and marketing communications:<\/p>\n

Fourth screen<\/a> technologies:<\/strong>\u00a0refers to a small portable video screen such as a mobile phone<\/b> or portable media player<\/p>\n

\"elements-of-signage\"Digital signage:<\/b>\u00a0also called dynamic signage<\/b>, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes.<\/p>\n

Integrated<\/b> marketing communications<\/b> (IMC) is an expansion of modern and traditional marketing strategies, to optimise the communication<\/b> of a consistent message conveying the company’s brands to stakeholders.<\/p>\n

Integrated digital marketing (IDM)<\/strong> :\u00a0streamline marketing efforts across various channels in real-time to improve the customer experience and drive ROI.\u00a0The main goal (and biggest challenge) of integrated marketing is to not only create a presence for your customer’s\u00a0brand,\u00a0but to position the brand in such a way that it becomes a presence in and of itself. \u00a0[more about the topic <\/a>]<\/p>\n

Performance management<\/strong> [or analytics]<\/p>\n

Second-screen searchers:\u00a0<\/strong>Second-screen search moments can serve as a barometer for what people think, what they’re curious about, and what they want to explore while they’re watching TV. [more about the topic<\/a>]<\/p>\n

Micro-moments:<\/strong>\u00a0Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance. Here’s a complete guide with strategies, insights, and customer examples for mastering micro-moments. [link to pdf<\/a>]<\/p>\n

Targeted discover:<\/strong>\u00a0ad targeting services.<\/p>\n

Content marketing:<\/strong> content is King. Content marketing<\/em> is a strategic marketing<\/em> approach focused on creating and distributing valuable, relevant, and consistent content<\/em> to attract and retain a clearly-defined audience \u2014 and, ultimately, to drive profitable customer action. [more about the topic<\/a>]
\nRead: 8 content marketing trends to help you dominate 2017<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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