{"id":138,"date":"2009-06-11T20:44:01","date_gmt":"2009-06-11T20:44:01","guid":{"rendered":"http:\/\/hakawitech.wordpress.com\/?p=138"},"modified":"2009-06-11T20:44:01","modified_gmt":"2009-06-11T20:44:01","slug":"new-media-consortium-2009-summer-conference","status":"publish","type":"post","link":"https:\/\/virtualactivism.org\/education\/new-media-consortium-2009-summer-conference\/","title":{"rendered":"New Media Consortium 2009 summer conference"},"content":{"rendered":"
\"Kathy
Kathy Siera as NMC Keynote Speaker<\/figcaption><\/figure>\n

I am in Monterey, C A attending this conference. The plenary session was outstanding – the speaker, Kathy Sierra is a charismatic, hilarious and informed speaker. Love the talk. Here are the notes from that session which she called ‘Cognitive Seduction’:<\/p>\n

Predictor of success: which is better is it how great the company is or how great the product is? How great the author is, or how great the author is? The answer is C which is talk about the user or the audience or the reader. What the testimonials are.. here is what I learnt from this product. Companies need to learn how to elicit first person language. It is all about how cool the technology is \u2013 but really how cool the user is who uses that technology, “What do you want to be really really good at? Imagine if we could actually do that for people. Why is it that the experience of being good at something is so powerful for people? How do you create passionate users? Creating hi-res user experience. Nobody is passionate about things they suck at. There is a suck threshold and a passion threshold.. one goes from beginner to expert. How do you get someone up the curve more quickly from bad to expert?<\/p>\n

But it\u2019s not about the tools we build. Don\u2019t focus on the tools \u2013 people don\u2019t want to be passionate about how good they are at tools but about what they are able to do with it. Let\u2019s help them get really good at something. Just one problem.. your brain. Your brain and mind are in an epic battle. Brain wants food and sex but mind wants other things. The brain is filtering everything that is coming at it and trying to decide what to let through. The brain pays attention to chemistry: that which we feel., When we feel it we become passionate about it. Look at expressions of people and things and how we react to them passionately. There are many cheap tricks to get the brain to care.<\/p>\n

The brain does not react to smiley tablet using computer. The brain does not like code because it is not life threatening. Yes you wake up the brain but sometimes for the wrong feelings.<\/p>\n

Conversation beats formal and lecture tone. Talk to the brain not the mind. Using \u2018I\u2019 and \u2018you\u2019 makes people pay attention more because the brain thinks it is in a conversation.<\/p>\n

Ten tricks:<\/p>\n

    \n
  1. Focus \ton what the user does, not what you do. Exercise: don\u2019t build a \tbetter x but ..<\/li>\n
  2. Give \tthem superpowers, quickly. Give them something that empowers them \tquickly. User must do something cool within 30 minutes.<\/li>\n
  3. Make \tthem smarter: what makes you smarter? Brain games? Puzzles? Those \thelp a little \u2013 but aerobic exercise improves your brain \tcapabilities. Exercise is the poor man\u2019s plastic surgery.Stand up \tand improving your balance makes you smarter because the brain is \ttrying to keep you balanced and upright. Those are the kinds of \tthings we need to think for our users.<\/li>\n
  4. Don\u2019t \tfocus on X, ask what X is a subset of. Find relevance. What is the \tbigger thing that your topic is a part of? Eg. Don\u2019t blog about \tyour product but about what people can do with it \u2013 it is about \tcooking, not the tool.<\/li>\n
  5. Shrink \tthe 10,000 hours. There are ways to shrink the 10 thousand hours to \tbe good at something: learn the patterns, shorten the duration by \thelping them do them in a shorter period of time. Create and think \tin patters and chunking. Learn to do knowledge acquisition. Always \tbe practicing. Create a culture of practice. We expect people to \tpractice [athletes etc], but for software development we don\u2019t \thave that culture. Only a thousand is needed to be expert. \tExperience is a poor predictor of performance\/expertise. Offer \texercises, games, contests, tutorials tht support deliberate \tpractice of the right things.<\/li>\n
  6. Make \tyour product or docs reflect their feelings. Reflect the way people \tare using it. Help and FAQs are not effective. We write it for happy \tsmiley people but not beginners. \u201cLetting people off the hook is \tthe killer app\u201d. People should not be made to feel guilty and bad. \tHow you make them feel about themselves drives how they feel about \tyou.<\/li>\n
  7. Create \ta culture of support. How do you ger them to answer and ask \tquestions? There are no dumb questions. In communities people have \tto make people feel comfortable asking questions. No dumb answers \ttoo. We have to allow people to feel that it is ok to answer wrong. \tThat\u2019s part of how they learn.<\/li>\n
  8. Do \tnot insist on inclusivity. Passionate users though talk different. \tPart of what is cool is to be able to talk in jargon inspite of the \tpresence of newbies.<\/li>\n
  9. Make \tthe right thing easy, wrong thing difficult. A treadmill is not in \tthe corner because you don\u2019t use it but you don\u2019t use it because \tit\u2019s in the corner. Make is easier for users to breakthrough.<\/li>\n
  10. Total \timmersion jams: 16 hours over two days vs. 16 hours over two months. \tCompressed periods of time are better for creativity breakthroughs. \tThe surest way to guarantee nothing interesting happens is to assume \tyou know exactly how to do it.<\/li>\n
  11. Be \tbrave. Love is good, hate is good but in the zone of mediocrity \tyou\u2019re scrwed.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    I am in Monterey, C A attending this conference. The plenary session was outstanding – the speaker, Kathy Sierra is a charismatic, hilarious and informed speaker. Love the talk. Here are the notes from that session which she called ‘Cognitive Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-conferences"],"yoast_head":"\nNew Media Consortium 2009 summer conference - Education and Technology Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/virtualactivism.org\/education\/new-media-consortium-2009-summer-conference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Media Consortium 2009 summer conference - Education and Technology Hub\" \/>\n<meta property=\"og:description\" content=\"I am in Monterey, C A attending this conference. 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