{"id":744,"date":"2011-05-14T09:28:44","date_gmt":"2011-05-14T13:28:44","guid":{"rendered":"http:\/\/mengos.net\/wp\/?p=744"},"modified":"2011-05-14T09:28:44","modified_gmt":"2011-05-14T13:28:44","slug":"are-you-the-brand","status":"publish","type":"post","link":"https:\/\/virtualactivism.org\/education\/are-you-the-brand\/","title":{"rendered":"are you the brand?"},"content":{"rendered":"<p><strong>Be the Brand: Required professional involvement in social media.<\/strong> Presented by Raizel Liebler and Keidra Chaney from The Learned Fangirl.com<\/p>\n<p>Am I representing myself or the brand? It continues to be an issue for many people whether we represent ourselves in social media or our brand. What are the legal implications of this overlap?<\/p>\n<p>There is a blurring of the line between the personal and the professional and will give examples.<\/p>\n<p>American red cross: an individual posted &#8216;ryan found two more 4 bottle packs of dogfish head&#8217;s midas. The day after the Red Cross explained that it is an honest mistake bec it was tweeted 1000s of times. This was handled well bec Red Cross had a well-planned and comprehensive social media policy for employees.<!--more--><\/p>\n<p>An employee in Chrysler said &#8216;I find it ironic that Detroit is known as the #motorcity and yet no one her knows how to &#8230; drive.\u201d That employee was fired.<\/p>\n<p>Tools make it easy to share. These things happen more in Twitter rather than FB. FB is set up for a corporate audience and represent the brand which is separate from your personal stuff.<\/p>\n<p>Liebler is talking about legal issues: no lawyer can prevent all possible negative implications of social media. Summarizing some points only here: zone of privacy, persona, of moral rights,<\/p>\n<ul>\n<li>zone of advertizing [who is the \tmessenger].<\/li>\n<li>Zone of employment and contract: \twhat can employees divulge of their personal life. Prohibited \tsubjects: Employees are not allowed to disparage employer, and \tbasically issues that fall under unionizing. Disparagement of any \trace, religion, gender, sexual orientation, etc.<\/li>\n<li>zone of persona: right to \tpublicity: ability of person to exploit identity for any gains. If a \tTwitterer has 1000s of followers, he will be asked to sign their \ttweets over to the employer.<\/li>\n<li>Zone of privacy: government \tintrusion.Maremont v Susan Fredman Design Group: \ther employer used her personal twitter to promote the company. She \twas using her own persona to promote the company. When she was sick, \tthe brand continued to use the account. She said they impersonated \ther and promoted her employer. Each tweet displayed her image and \tname with no reference that she is not the one tweeting any more.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Be the Brand: Required professional involvement in social media. Presented by Raizel Liebler and Keidra Chaney from The Learned Fangirl.com Am I representing myself or the brand? It continues to be an issue for many people whether we represent ourselves <a href=\"https:\/\/virtualactivism.org\/education\/are-you-the-brand\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,13,18,28,38],"tags":[51,62],"class_list":["post-744","post","type-post","status-publish","format-standard","hentry","category-branding","category-conferences","category-eventsconferences","category-mit7","category-twitter","tag-mit","tag-unstabl-platforms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>are you the brand?  - Education and Technology Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/virtualactivism.org\/education\/are-you-the-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"are you the brand?  - Education and Technology Hub\" \/>\n<meta property=\"og:description\" content=\"Be the Brand: Required professional involvement in social media. Presented by Raizel Liebler and Keidra Chaney from The Learned Fangirl.com Am I representing myself or the brand? 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