are you the brand?

Be the Brand: Required professional involvement in social media. Presented by Raizel Liebler and Keidra Chaney from The Learned Fangirl.com

Am I representing myself or the brand? It continues to be an issue for many people whether we represent ourselves in social media or our brand. What are the legal implications of this overlap?

There is a blurring of the line between the personal and the professional and will give examples.

American red cross: an individual posted ‘ryan found two more 4 bottle packs of dogfish head’s midas. The day after the Red Cross explained that it is an honest mistake bec it was tweeted 1000s of times. This was handled well bec Red Cross had a well-planned and comprehensive social media policy for employees. Read More …

unstable platforms

MIT 7 Unstable Platforms

Summary and Podcast here

Day 1: Forum 1

David Thorborn – Moderator: Emergence of technology are challenging our perceptions of art, academia, etc/ We are entering a disorienting future – mobile technology, understanding authors and the works they make is challenged by virtual technology. Profound forms of transformation created by technology. Edison envisioned ways for use of film before film appeared and this is instructive and comforting. There is a ceaseless transformation with rise and fall of technology that profoundly transform what is being transmitted. Printed book itself refined by generations and developed over decades of work and stability. Emergence of profoundly new ways and new systems for artistic and other forms of imaginative expression is remarkable in this world.

What’s the future impact on audiences and ways to communicate on unstable platforms.

The future of narrative. Public spheres. Visions and nightmares. Read More …