Being informed about recent trends is the most important thing for creating digital media marketing strategies. Here are five important articles:
- 5 Online Video Trends to Inform Your 2017 Media Plan
- Virtual Reality Is the Next Frontier. Make Sure You Don’t Leave Your Consumers Behind.
- 9 Global Internet Trends to inform your 2017 strategy – Key Insights from KPCB’s latest report
- How to dominate 2017: eye-opening digital marketing predictions from 11 digital experts.
- 5 tips entrepreneurs need to know about digital marketing
- 5 Ways to make location intelligence work
- 5 Digital marketing trends in 2017 you need to prepare for now
Tools:
- Hootsuite remains the number 1 tool in integrated communications
- Google’s Art, Copy and Code initiative created to explore new ways in which technology can help build brands in a digital world.
- Ad Scheduling [Ad Sense]
- Google’s Attribution 360 analytics
- Google’s Brand Lift – YouTube engagement metrics
- Google Preferred: YouTube analytics