a dictionary of terms

This month’s terms are about e-commerce and marketing communications:

Fourth screen technologies: refers to a small portable video screen such as a mobile phone or portable media player

elements-of-signageDigital signage: also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes.

Integrated marketing communications (IMC) is an expansion of modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the company’s brands to stakeholders.

Integrated digital marketing (IDM) : streamline marketing efforts across various channels in real-time to improve the customer experience and drive ROI. The main goal (and biggest challenge) of integrated marketing is to not only create a presence for your customer’s brand, but to position the brand in such a way that it becomes a presence in and of itself.  [more about the topic ]

Performance management [or analytics]

Second-screen searchers: Second-screen search moments can serve as a barometer for what people think, what they’re curious about, and what they want to explore while they’re watching TV. [more about the topic]

Micro-moments: Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance. Here’s a complete guide with strategies, insights, and customer examples for mastering micro-moments. [link to pdf]

Targeted discover: ad targeting services.

Content marketing: content is King. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. [more about the topic]
Read: 8 content marketing trends to help you dominate 2017