Forum 2: archives and cultural heritage/memory

Speakers:Frank Marchese, Pace Digital Gallery, Julia Noordegraaf University of Amsterdam, Jason Rhody, Office of Digital Humanities, NEH. Moderator: Nick Monfort, MIT

Summary and Podcast here

Session was basically about how to present literature, art and whatever is or is not archived already – in such a way that it becomes archivable. There is always a need to archive and preserve. Read More …

new platforms for education – unstable platforms

New Platforms for Education
Andrea Mangiatordi et al, Facebook Influence on University Students’ Media Habits
Mary Leigh Morbey, Metamedia Immersive Environments: Transitions in Digital Learning
Andi Sciacca, The Digital Kitchen
Young Song, Lisa Donovan, Kristina Sansone, Multiple Layers of Learning through Digital Transition: VoiceThread
moderator: Chris Gerben

Mangiatordi: frivolous content is the norm. It is seen as a sort of strategy to protect privacy. Use of facebook is mainly instrumental: used to orchestrate face-to-face hangouts. Students tend to deprecate it, mostly for contents and private issues [but web 2.0 is all about sharing, above all, are our students being too serious?]. Media platforms have swithced: students appear to be very savvy in finding the entertainment they want. Digital skills are not so common: many of the interviews saw themselves as digital immigrants. So what? Facebook didn’t probably change the habits. It most likely changed interpersonal communications quantitatively. Redefining other media or formats uses. Read More …

businesses and social media.. why should they use them?

Fiona McQuarrie: Can social media mobilize audiences and consumers for non-commercial purposes?

Social media promoted as a way to create new relationship between producer and consumer. It looks at building relationships and creating consumer motivation to buy/use produce.

Business and social media use:

What difference does it make if they use it or not? There are four existing research:

  • they can use it for product development or pilot projects. A source of free market research information.
  • they can facilitate consumer flocks and swarms
  • social media facilitates community
  • reasons why consumers use social media.

Read More …

cult of Hatsune Miku – unstable platforms

Digital Culture in Transition: Open source culture and the cult of Hatsune Miku

alexleavitt [ at ]gmail [dot] com

Alex Leavitt

Toyota commercial that partners with Cryptone and this character vocal series. The first is Hastune Miku and a few others. They upgraded and released new audio for them. Miku uses a voice actress. The vocaloid franchise series are proprietary software. The commercial videos boosted her popularity. The vocaloid software creates actual music rather than just a monotonous voice.

What does it mean to have open source culture, social media and cultural salience [how does something become so important or a celebrity]. Open source is hybrid economies – according to Lessing. Software that is being shared by people because there it is not proprietary. Read More …

are you the brand?

Be the Brand: Required professional involvement in social media. Presented by Raizel Liebler and Keidra Chaney from The Learned

Am I representing myself or the brand? It continues to be an issue for many people whether we represent ourselves in social media or our brand. What are the legal implications of this overlap?

There is a blurring of the line between the personal and the professional and will give examples.

American red cross: an individual posted ‘ryan found two more 4 bottle packs of dogfish head’s midas. The day after the Red Cross explained that it is an honest mistake bec it was tweeted 1000s of times. This was handled well bec Red Cross had a well-planned and comprehensive social media policy for employees. Read More …